Bird’s Higher Engineering Mathematics
Higher Engineering Mathematics has helped thousands of students to succeed in their exams by developing problem-solving skills, It is supported by over 600 practical engineering examples and applications which relate theory to practice. The extensive and thorough topic coverage makes this a solid text for undergraduate and upper-level vocational courses. Its companion website provides resources for both students and lecturers, including lists of essential formulae, ands full solutions to all 2,000 further questions contained in the 277 practice exercises; and illustrations and answers to revision tests for adopting course instructors.
R 900.00
Business Analysis
Business analysts must respond to the challenges of today’s highly competitive global economy by developing practical, creative and financially sound solutions and this excellent guide gives them the necessary tools. It is also ideal for students wanting to gain university and industry qualifications. This new edition includes expanded discussions regarding gap analysis and benefits management, the impact of Agile software development and an introduction to business architecture.
R 1,150.00
Business Management: A Contemporary Approach
No business exists in a vacuum - it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro- and macro-environment, and in the market.
R 460.00
Calculus: Early Transcendentals
James Stewart’s Calculus, Metric series is the top-seller in the world because of its problem-solving focus, mathematical precision and accuracy, and outstanding examples and problem sets. Selected and mentored by Stewart, Daniel Clegg and Saleem Watson continue his legacy of providing students with the strongest foundation for a STEM future. Their careful refinements retain Stewart’s clarity of exposition and make the 9th Edition even more usable as a teaching tool for instructors and as a learning tool for students. Stewart was an outstanding teacher and digital innovator, and WebAssign continues to set the standard for the course with new resources like Explore It interactive learning modules. Showing that Calculus is both practical and beautiful, the Stewart approach and WebAssign resources enhance understanding and build confidence for millions of students worldwide.
R 1,200.00
Consumer Behavior
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
R 1,199.00
Essentials of Marketing
This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.
R 100.00
Media Ethics In The South African Context
The second edition of Media Ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual’s ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.
R 550.00
Media Studies Volume 3: Media Content And Audiences
In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives. For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).
R 840.00
Media Studies: Volume 2 – Policy, Management And Media Representation
In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content. Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?
R 710.00