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Consumer Behavior
1 × R 1,038.10 -
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Economics For South African Students 6ed
1 × R 619.05
Subtotal: R 1,657.15 (ex. VAT)
Essentials of Marketing
R 100.00
This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.
Description
This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.
