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Digital Marketing Strategy, Implementation and Practice

R 1,250.00

Digital Marketing, 8th edition is the complete guide in the field, presenting the latest strategies and case studies.

Featuring updated topics and exercises, this must-have book will support your teaching and help your students build their skills around the subject.

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9781292400969 ,
Pearson 9781292400969

Description

Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing.

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