Description
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today’s dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
Strategic Market Management
Journalism Principles and Practice
Fundamentals of Merchandising
Entrepreneurship: Theory in Practice 3ed
Tax Law: An Introduction 3ed
Hockly’s Insolvency Law Casebook 1ed
Online Marketing: A Customer - Led Approach
Media Studies Volume 3: Media Content And Audiences 